Business Communications and Marketing - Certificate of Achievement
The Business Communications and Marketing - Certificate of Achievement is designed to equip students with a comprehensive understanding of communication theories, intercultural competence, marketing principles, and business writing to prepare them for diverse careers like Marketing Coordinator, Social Media Manager, Corporate Communication Specialist, and Web Designer, in the dynamic fields of communication and marketing. A grade of "C" or better in each course is required to receive the certificate of achievement.
Program Learning Outcomes
- Develop and implement effective digital marketing strategies by utilizing marketing principles and media technologies while leveraging digital platforms for brand positioning and audience engagement.
- Skillfully synthesize knowledge of global communication practices and digital content creation to produce compelling, culturally-sensitive content that effectively engages and resonates with diverse international audiences.
| Course | Title | Units |
|---|---|---|
| BIS 007 | Business Writing Skills | 3 |
| BIS 012 | Business Document Production | 2 |
| BIS 101 | Global Communication in the Workplace | 3 |
| BIS 109 | Microsoft Office | 3 |
| BUS 084 | Introduction to Marketing Principles | 3 |
| CIT 040 | Web Design I: Internet Publishing | 3 |
| COMS 045 | Small Group Communication | 3 |
| PSYC C1000 | Introduction to Psychology | 3 |
| Complete one of the following: | 3 | |
| Interpersonal Communication | ||
| Intercultural Communication | ||
| Media Technologies and Society in the Digital Age | ||
| Total Units | 26 | |